In 2018, we were on the hunt for candidate texting software for our own teams to use. However, we quickly discovered that all available texting solutions were unnecessarily big, clunky, and outrageously expensive.
We knew we wouldn't be the only ones wanting an easy-to-use, affordable candidate texting solution, so we thought “why not build it ourselves?”
From Idea to Reality
Starting as a side hustle while working full-time as recruiting managers, our idea rapidly evolved. After completing a lean startup course, we used our recruitment expertise to assemble a global technical team. In 2019, we developed our first prototype and had it tested by recruiting friends. A chance meeting with recruitment thought leader Joel Cheesman at an industry event led to him becoming our first strategic advisor.
The Rectxt Years
After many iterations, we launched our candidate texting solution, Rectxt, in January 2020. We soon partnered with ATS leader Greenhouse, and our bootstrapped company took off. Our mission to provide easy, affordable texting software resonated in the recruitment market. Over the next four years, we improved our product, partnered with 10 ATS's, and gained hundreds of customers across the US and Canada.
Evolution to Keeyora
In 2024, we rebranded to Keeyora to reflect our growth and evolution. Our increasingly powerful product was now used for messaging candidates, new hires, and employees. The new name, Keeyora, aligns with our broader focus beyond recruitment and texting. Looking ahead, we plan to expand communication channels, integrate more AI and automation, and evolve the platform to support organizations in talent communication in a broader manner.
Simple, powerful talent communication solutions to build and foster better organizations.
Brian Thompson
Co-Founder Business Strategy
Brad Clark
Co-Founder Product Strategy
Selva Valluvan
CTO
Joel Cheesman
Strategic Advisor